Does Your Business Need 6sense, or Is Matchly Enough?
When it comes to sales enablement and customer profiling, tools like 6sense and Matchly AI promise to revolutionize the way businesses identify and engage with their target audiences. However, the needs of a small or mid-sized business (SMB) differ significantly from those of an enterprise. So, how do you decide which tool is the right fit for your business? Let’s break it down.
What Is 6sense?
6sense is an Account-Based Marketing (ABM) platform designed to help enterprise-level businesses engage with their ideal customers at the right time. Its robust features include:
AI-driven intent data to predict customer behavior.
Advanced account targeting for ABM strategies.
Multi-channel engagement insights.
Deep integrations with tools like Salesforce and Marketo.
While 6sense is a powerhouse, its complexity and cost often make it better suited for large organizations with dedicated sales and marketing teams.
What Is Matchly AI?
Matchly AI is a lightweight, AI-driven tool specifically designed to help SMBs define and refine their Ideal Customer Profile (ICP) with ease. Core features include:
ICP Analysis: Quickly identifies Tier 1, 2, and 3 customer segments.
Dynamic Updates: Continuously updates your ICP based on new data.
Lead Scoring: Helps prioritize leads based on how closely they align with your ICP.
Customer Discovery: Suggests untapped customer opportunities in your industry.
Unlike 6sense, Matchly focuses on simplicity, affordability, and delivering actionable insights without overwhelming users with enterprise-level complexity.
Key Differences Between 6sense and Matchly AI
1. Target Audience
6sense: Ideal for enterprises with large sales teams and complex ABM strategies.
Matchly: Tailored for SMBs with limited resources looking for practical, actionable insights.
2. Ease of Use
6sense: Requires onboarding and often a dedicated team to manage and interpret its advanced features.
Matchly: User-friendly interface designed for non-technical users. You can generate ICPs and prioritize leads with minimal setup.
3. Pricing
6sense: Premium pricing designed for enterprise budgets, often starting at five figures annually.
Matchly: Affordable, subscription-based pricing starting at $500/month, making it accessible for SMBs.
4. Features and Complexity
6sense: Offers comprehensive ABM solutions, including multi-channel campaigns, buyer journey insights, and predictive analytics.
Matchly: Focuses on the essentials: defining your ICP, scoring leads, and discovering untapped customer segments.
5. Scalability
6sense: Scales with enterprise growth and complexity, but may be overkill for smaller businesses.
Matchly: Designed for SMBs to scale their sales and marketing efforts without unnecessary overhead.
When Should You Choose 6sense?
Consider 6sense if:
You have a large sales and marketing team capable of leveraging ABM strategies.
Your business operates in a highly competitive enterprise market.
You have the budget to invest in a premium solution.
You need advanced features like buyer intent data and predictive analytics for multi-channel campaigns.
When Should You Choose Matchly AI?
Matchly AI is the perfect fit if:
You are an SMB with a lean team and limited resources.
You’re looking for a simple, cost-effective way to define and refine your ICP.
You want to prioritize leads without spending hours analyzing data.
You’re interested in discovering new customer opportunities beyond Tier 1 segments.
Why Matchly AI May Be “Enough” for SMBs
For many SMBs, the goal is to drive revenue efficiently and effectively without the complexity of managing an enterprise tool. Matchly delivers this by focusing on the core aspects of customer profiling and lead prioritization.
Here’s why Matchly could be the smarter choice:
No Overhead: With its streamlined features, Matchly eliminates the need for extensive training or dedicated management teams.
Tailored Insights: SMB-focused data ensures the insights are relevant and actionable for your business size and scope.
Cost-Effective: A fraction of the cost of 6sense, Matchly delivers measurable ROI without straining your budget.
Final Thoughts
Choosing between 6sense and Matchly AI ultimately depends on the size and needs of your business. If you’re an SMB looking for a straightforward, affordable solution to identify and engage your ideal customers, Matchly AI is the clear winner. For enterprises with the budget and resources to leverage complex ABM strategies, 6sense offers unmatched depth.
Still not sure which tool is right for you? Sign up for Matchly AI’s waitlist today and experience how effortless and effective ICP optimization can be for your SMB.
